OBJECTIVE — To sell your home in the shortest amount of time for the best price with the least amount of inconvenience to you.

MARKETING GOAL — Exposure of your property to the widest group of qualified buyers in order to achieve the optimum sales price.

ASSURANCE — As your Sotheby's agent, I pledge to use my experience and skills to achieve the above Objective and Goal by fulfilling a Marketing Plan that includes the following steps.

Step 1 - Preparation for Sale

• Meet with you to define your home's amenities, its history, and your goals
• Consult with specially selected Realtors for their professional opinion on pricing
• Prepare a Comparative Market Analysis
• Meet with you to determine listing price
• Order reports that Buyer will need i.e. Pest Report, Natural Hazard Report, etc.
• Photograph your home
• “For Sale” sign

Step 2 - Networking with Realtors

• List your home with color photos on Santa Barbara Multiple Listing Service
• Email all Realtors and invite them to view a photo tour
• With your approval, hold Brokers' tours regularly
• Send updates to local Realtors via the internet
• Place your property on Realtor.com, the National Realtor website
• Follow-up with agents who show the property for their feedback
• Continually network with Realtors until your home is sold

Step 3 - Print Advertising

• Use my skill to know when and where to advertise your home
• Develop & distribute a full color brochure and/or postcard
• Advertise your property weekly in Santa Barbara News-Press and/orCASA
• Other publications may also be used, including; Real Estate Magazine, Homes & Land, Montecito Journal, Sotheby's International Realty, etc.

Step 4 - World Wide Web

• Sothebyshomes.com - Official website of Sotheby's International Realty.
• relo.com — the largest national real estate and relocation network estateswest.com— connects affluent real estate investors with purveyors of luxury products, provides maximum exposure to high end listings
• sbaor.com — the official web site of the Santa Barbara Association of Realtors
• realestatejournal.com — editorial content from Wall Street Journal
• luxuryhomes.com — an international network of brokers representing exclusive luxury home
• luxuryrealestate.com — an international network of brokers representing exclusive luxury homes
• realtor.com — official National Association of Realtors web site
• homesmagazine.com — Real Estate Magazine for Santa Barbara area
• homesandland.com — internet home of Homes & Land Magazine, which distributes 5 million magazines in over 15,000 communities
• newspress.com — web site of the largest and oldest Santa Barbara newspaper
• realtorsearch.com — features the most exclusive real estate agents & companies
• monstermove.com — this relocation site also has helpful moving information
• superpages.com — GTE Yellow Pages Directory

Step 5 - Facilitating Escrow

• Make what can be a complex, tedious process easy for you
• Provide necessary disclosure documents & guidance in completing those documents
• Present and review all offers with you
• Represent you in negotiations
• Manage the escrow process e.g.: inspections, repair work, loan processing, title work, disclosure and insurance clearance, etc.
• Deliver escrow instructions for your approval
• Coordinate close of escrow